News & Resources

Cause Marketing

CCK Bequest Management announces that part two of our first-ever eBook: Triumph or Tragedy with Fundraising Contracts, is now available for free download!

What You Will Learn

What cause marketing is, including how it started and the ways in which it has evolved.
The meaning of “Commercial Co-Venture” (CCV) and how it relates to cause marketing.
An explanation of unrelated business income (UBI) as it relates to cause marketing.

Download Your Free Copy

We respect your privacy. No spam.

Triumph or Tragedy with Fundraising Contracts – Part 2

This three-part series, continuing with Cause Marketing Agreements, is intended to help fundraisers avoid serious mistakes related to fundraising contracts. Each part focuses on one of the three most common types of revenue-raising agreements in a clear, readable form and contains invaluable insider tips from CCK’s experienced professionals.

In case you missed it, Part 1: Sponsorship Agreements is available for download now.

Coming soon: Part 3: Event Agreements